How to Go Viral on Pinterest (and other pinnable tips)

 

how to go viral on pinterest

On October 2, 2010, my hipster friend Lisa asked me to join an exclusive invitation-only website called Pinterest.  Her exact words were, “This is a website I think most of us could fall in love with.”

Lisa needs to get herself a crystal ball and change her name to Miss Cleo, because truer words have never been spoken.  This was back in the day when Pinterest only gave you 10 invitations for your friends.  I’m proud to say that I was one of the original pinners on that old beta version.

Instantly I was sucked into Pinterest, where columns and rows of pin boards updated regularly to reveal amazing photos of recipes and organizing tips and home interiors and gardens.  I became a pinning zealot, staying up late at night to scour other pinner’s boards and find beautiful pictures to repin.  I absolutely loved it.

Five years and 100,000 followers later, I still adore Pinterest.  But my reasons for loving it have changed.  I now love it not only for the unending stream of ideas it produces, but also for the referral traffic it sends to my little blog.  As a blogger, Pinterest has been a complete game-changer for me. I wrote a lot of tips about my experience with the power of Pinterest, but today I want to give even more specific advice on how to get your blog entries to go viral on Pinterest.

First, let me explain some background history just in case you aren’t a regular reader here. When I look back through my blog stats since 2009, there is a clear shift in my traffic beginning in November of 2011, and I give all the credit to Pinterest.

google analytics

A full year earlier in December of 2010 I had written a short entry with instructions on how to take glowing pics of the Christmas tree that I learned from Click Workshops.  That post sat on my blog for a nearly a full year with just three comments on it from personal friends and no other activity.   Considering I only had about five readers back then, this wasn’t a big deal.  But then one night while perusing my sitemeter stats I discovered that there had been thousands of page views to my small personal blog in just a few hours.  Suddenly, all these comments started rolling in for this year-old blog entry.  I was stunned.    It didn’t make much sense until I was able to pinpoint the referring URLs that brought such an enormous wave of traffic.  Em from A Bunch of Scrap and Stacy at KidStuffWorld had pinned and repinned the picture of my son in front of the Christmas tree with a description of “How to take Glowing Pics of the Tree”.

And just like that– within the span of a few short hours– the image of my little boy standing in front of our bright Christmas tree went viral on Pinterest.  Those two ladies unknowingly gave my blog the biggest boost of it’s career.

 

 

For weeks the image blasted across Pinterest like that sheep on the Sheep Launcher game on my iPhone.  Just when it would begin to lose momentum and fall back down to earth another popular blogger would repin it and shoot it back out into the universe like a woolly little pin-ball in aviator goggles.  Every time my blog stats spiked I imagined a sheep pin-ball bouncing around and racking up thousands of points along the way.  Is it weird that I just admitted that out loud? This is how my brain works, people.

Since that first viral post, my blog traffic has grown steadily but significantly, and I’ve come to rely on Pinterest as the main source of traffic generation for my blog.  And I’m not the only one. According to this recent article from TechCrunch, Pinterest sends out more referrals than Twitter, StumbleUpon, Bing, and non-organic Google all combined in the great referral race.  If you are in the food, DIY, craft, interior design, fashion or any other girly blogging niche, Pinterest referrals should be your analytics bread and butter by this point.   If you are in one of these niches and haven’t seen a significant boost in your traffic from Pinterest, then keep reading.

This post is for you.

On day my friend Rachel at Grasping for Objectivity emailed me to ask what all the Pinterest fuss was about. She wanted my advice on how to make her posts more pin-worthy in an effort to drive more traffic to her blog. Rachel is a super-witty mommy blogger who I like to call the Queen of Jeans. She has been posting hilarious entries about how women should avoid the dreaded long-butt in mom jeans for years. But as a mommy blogger, she was struggling a bit with how to make her posts more pin-worthy. She was also interested in the “geekery underworkings of new social media”,  to use her words.  After we exchanged some emails she put her backfield in motion and made a few small changes to the way she presented her blog entries and photos.

Here is the advice I gave Rachel on how to make a post go viral on Pinterest, along with a few other Pinterest etiquette tips I’ve picked up along the way:

First and foremost, make sure your blog images are able to be pinned! If you use flickr for your blog photos, your pics might not be able to be pinned. If your images are showing up saying “Sorry You cannot pin this image” then you need to read this post on how to make your images pinnable again.

Write pinnable and viral worthy content.  Duh…. pretty obvious, but it needs to be said.  Your post needs to tell people how to do something faster, better, cheaper or easier than they’ve ever heard before.  Or it needs to stand out as something unique that grabs a pinner’s attention and holds it long enough to get them to click through to your site.  If you’re lucky, they will like what they see and stick around for a while.

Create a pinnable graphic image.  Whether it’s a “How To” DIY post or just a beautiful picture that showcases your talents, make sure every post on your blog has an attention grabbing and eye-catching pinnable image. This board features good examples of pinnable graphics.

Write a catchy headline for your images.  Think of pinnable images as tiny magazine covers.  You’ve got one shot to grab attention, so make it count.  A straightforward description on your photo lets the pinner know exactly what they are getting themselves into if they click on that pin.  This can be an excellent way to get the “pin now, read later” crowd.

But on the other hand…

Don’t ALWAYS cover up great photography with text.  Sometimes a pin needs no introduction because the image is beautiful enough to speak for itself.  Just let the caption do the talking and keep the image free of clutter.  “Pinterestizing” photos by placing text labels on them is so common now that sometimes it’s refreshing to pin pretty word-free images that don’t smack of an advertising campaign. Also it’s sexier not to reveal too much up front, right?  Keep the mystery alive and all that.

Create and join collaborative boards that are relevant to your audience.  If you want a more social experience and a way to gain more exposure for your pins, team up with other bloggers or pinners in your niche to create a few specialized collaborative boards.

Be very descriptive..  I always try to have good etiquette and type out a detailed description of exactly what I’m pinning onto collaborative boards instead of a just posting randomness like “cool site!” or “heck yes!”.  If you are descriptive, this allows the pin to be more searchable, which results in more repins.  I also try to mention the original source in my comments since it’s just nice manners to give credit to someone for their work.  Now, I’ll admit that I don’t edit every single repin with a full description, but if I pin something original for the first time, I usually try to get a fair amount of info in there.

Play nice. Don’t steal blogger’s pretty images and link them back to your own site. Just don’t. It’s despicable and not cool.

Get social on Pinterest. Or don’t.  Your choice. Smile There are long conversations, discussions and debates happening in many of the comments on some folks boards, which is what really makes Pinterest an interactive social networking site. I enjoy the social aspect to an extent, but I will admit that a lot of days I just want to retreat to my happy place and pin in silence inside my pin boards. There is no right or wrong way to use Pinterest for social networking, just please remember to be kind in your comments. Keep in mind that the original poster has access to all pins back to their site, which means they can and will read your comments about their projects. If you wouldn’t say it to someone’s face, then don’t post it in a comment section. It’s just good comment karma, in my opinion.

If you are wondering how you can see what people have pinned from  your blog, simply enter this in your browser: http://pinterest.com/source/insertyourdomainhere.com and replace the “insertyourdomainhere.com” with your website’s domain name.  This should take you to a page of pins that people have pinned off of your blog. Prepare to become a stalker of this page.  If you’re a dedicated blogger it’s a great barometer to see your most popular posts and what people love from your site.

Don’t post The Ugly.  Another great pinner who gets a ton of pin comments is Michael from Inspired by Charm.   At the time of this article has over 3 MILLION followers (and quickly multiplying) on Pinterest.  Isn’t that awesome?!  Michael says he has no idea how he got so popular, but I have no doubt it’s because he pins only the most beautiful and inspiring things he finds.  Plus he has really good taste.   In my experience, most people like for their pin boards to be chock full of beautiful, magazine worthy pictures.  There are exceptions to this, sure, but overall, if you want to see your blog posts get more attention you need to be posting pretty stuff because that’s what people like to pin.

Be cautious about pinning for money.  This has nothing to do with going viral, but everything to do with your reputation as a pinner. This is my own personal opinion on this matter, and those of you who are allegedly making millions off your pins will laugh in my face to read this, but please don’t pin a ton of stuff just to get paid for them.  I’ve been approached by a number of companies offering to pay me for pinning their products to my boards.   Aside from the fact that it is kind of shady,  I don’t want to lose credibility with my followers because I’m spamming up their pinterest feeds with products that I may or may not like just for a paycheck.   I also know that it would be glaringly obvious if I started pinning products like a madwoman when my past pins are not product centric at all.   Pinterest is my little happy place.  I don’t want to spam that up. Now, if I got paid to pin pics of pretty houses or gardens, then…. maybe. LOL

Put a “Pin It” button at the top and the bottom of your blog entries. With plug-ins these days this is as easy as a Google Search. Back in the olden days we had to hard code it in there or do it by hand every time. Oh how easy you new bloggers have it…  But seriously, there is a book out about common sense website development practices called Don’t Make Me Think by Steve Krug. It basically says don’t make your readers work for anything. Make your site as obvious and intuitive as possible. Putting a Pin It button right at hand just makes sense if you are hoping to go viral.

Give your pinnable images a very descriptive title. This is yet another way to make life easy for your readers that takes about .002 seconds of your time. Here is what my code looks like for the image at the top of this post:

title=”How to go viral on pinterest- tips for making your blog traffic skyrocket from Pinterest referrals by Unskinny Boppy” src=”http://unskinnyboppy.com/wp-content/uploads/2012/08/how-to-go-viral-on-pinterest_thumb.jpg” alt=”how to go viral on pinterest” width=”504″ height=”504″ />

Note the title= wording in bold.  If you hit “Pin It” on this post and choose that first image, the descriptive title will automatically get popped into the comment section of the pinterest box so your readers don’t have to do any work. They can edit if they choose, but it’s already filled in for them if they are lazy like me.

So there you have it. That is the gist of what I told Rachel about how to use Pinterest to it’s full advantage. Some are painfully obvious, but if you follow these guidelines you might see some unexpected success.   In Rachel’s case, she took all of that advice and ran with it.

And I’m very happy to report that Rachel’s butt went viral while she was attending BlogHer in NYC. Her post about The Gap selling gateway mom-jeans got pinned and repinned by a few popular bloggers, and BOOM. Rachel’s rear end became an overnight Pinterest sensation. She got so much traffic from Pinterest that her host’s server crashed, then her backup server crashed, then much panic ensued, all while she was trying to enjoy the BlogHer conference. She finally got things sorted out with her host, but only after enduring the whole site-crashing viral pandemonium ordeal because of a few pins by a few people who were pleased by her posterior-posing posts.  She just might have the most famous fanny on pinterest at the rate she’s going.

Here are some of the ways Rachel took her site to a new level with Pinterest after creating some home grown analytics (Note: This was written back before Pinterest offered actual analytics… but the message still applies.)

1. The Pin First, Read Later pins
2. The Read First, Pin Later  pins

Of course there are many other types of pins out there, such as the Pin Now, Read Never pins–  These are the pretty pictures of far away lands that I will never visit, or the fields of lavender that I will never smell, or the inspiration quote that makes me get misty eyed, or the hilariously obscene one-liner e-cards that crack me up.  These are the pins that don’t entice me to click since it gives me everything I need right up front.  The picture just makes me happy or the joke makes me laugh, so I pin it on a whim with no intention of ever going to the website to see more.  These particular pins might result in a ton of repins, and I’m sure they do drive some traffic to the sites, but I don’t think that they are the type of pins that will get a consistent influx of traffic to your blog.

According to Rachel’s (admittedly highly unscientific) findings, if you’re going for a case of the virals, you should try to write the Read First, Pin Later type posts.  In other words, make your pin so juicy that all those bored women perusing Pinterest just can’t resist clicking it.

If you want to achieve a slow but steady stream of traffic, you should try to create a Pin First, Read Later type post. These are the tips that we might want to save for later when we really need them.  There are advantages to both types, and in my opinion, you should aim to create a mixture of both types on your blog.

Another interesting thing to note from her findings is that one of her posts that has had nearly 30,000 pins was actually written in 2009, long before Pinterest ever became popular.  Just like my Christmas tree post, her long-archived blog entry was rejuvenated by Pinterest popularity. In Rachel’s words, “all I did was make a pretty graphic, and bam – it went nuts.”

So, if you are an established blogger with years of blog entries under your belt, you might want to spend a little time dusting off the old archives and “pinterestizing” the graphics in  a few of the better posts that got little attention. Ask a few friends to pin the new graphic for you just to get the ball rolling, and then see what happens. If the post content or the picture is eye-catching enough, you might stumble upon a little treasure trove of traffic that might not have ever found you otherwise. AND you don’t have to spend time writing a new entry to get it.  Because let’s face it, blogging is time consuming work. I’m all about cutting some corners and using what you have to save effort.

Speaking of graphics, let’s back up just a second and add a few more tips to the list….

A Picture is Worth a Thousand Pins. As I mentioned in the list above, an eye-catching pinnable photograph is the first basic step for a viral post. You’ve got to make your blog image to stand out in the sea of overwhelmingness that is a Pinterest feed.  Also, you’ve got to make it easy for your readers to pin.  If you haven’t noticed, most bloggers are putting their most pinnable image right up at the top of the post where it’s front and center and blatantly obvious. Both Layla from The Lettered Cottage and Heather from At The Picket Fence shared this great tip at the Haven Conference, and I want to share it here. Think about what pictures you want to be your most pinnable from the very beginning of your project. Consider it when you are staging and snapping your blog photos. Along with the other pictures you take of your project/ room/ recipe, take a few pictures that are off centered, so that there is blank space over to one side where you can add text for a title just as a magazine cover would. When you are editing your pictures, take one of the off-centered pictures, slap a bold title on it and make it 100% clear what the pinner can expect to see on the other side of the click-through.

This is a great way to generate the Pin Now, Read Later type of pin.

One of the most in-you-face examples that I’ve seen of using a Pinterestized picture to make a blog post go viral is this “How I Organized my Entire Life” post from Modern Parents Messy Kids.

Photo via Modern Parents Messy Kids

Have you seen this one?

It’s very clever, even if it’s a bit sneaky. The author took a pic from Martha Stewart Living, added some catchy text in a readable font, and inserted it into a blog entry about all the things she WANTED to do to organize her entire life.  About halfway through the post she says “And then I woke up. DAMN. IT. ”  I laughed so much when I read this post, because it was the perfect bait and switch Pinterest marketing ploy.  She’s had 245 comments and thousands of repins from that one image.  Somebody give this lady a standing ovation.  Well played, my friend.

Another Pin Now, Read Later post that has been an huge source of Pinterest driven traffic for me is The Lazy Girl’s Guide to Painting Wall Stripes.

I haven’t had any overwhelming surges of traffic from this like I have with the Christmas tree post, but instead I’ve seen more of a steady but consistent stream of traffic trickling through from it.  This is the ideal way to go viral, in my opinion, since major traffic surges will send a self-hosted blog into a 404 tail-spin of server crashes if your host can’t handle the load.   Talk about stressful! That is something we’d all like to avoid even though it’s a good problem to have.  That is exactly why I put a nice easily pinnable image right up at the top of this post in the hopes that it will become a Pin Now, Read Later post for some people.  Plus. a nice steady stream of traffic over many months is what allows me to let my blog coast for a few weeks without posting. I still have traffic and page views coming in to older posts, sometimes even more than I do with new posts.  Everyone must have Christmas in July fever, because my Christmas tree post has skyrockted again in the past month, sending tons of traffic to my blog.   I KNOW that my posts have gone really viral again when two of my in-real-life friends in different parts of the county send me facebook messages saying that they had just seen Garrett’s picture pop up in their Pinterest feeds and gush about how famous I am.  LOL!  I don’t feel famous in any way, shape or form, but Garrett’s backside sure is!

Come to think of it, maybe my son has the most famous fanny on Pinterest!  Sorry, Rachel.  hehehe.

Brainstorm ways to write creative content that will get you to the top of the stack. Need help brainstorming? Here you go…  People on Pinterest (read: middle aged home-owning women) love “how to” posts with easy ideas showing them how they can do things themselves.

Appeal to all the inner Virgos of the world by demonstrating how to organize home or closets.  Show them a shortcut to create their favorite recipe in less than 30 minutes. Women love shopping.  And fashion. They love pretty new free font ideas. Women love decorating their houses and looking inside other people’s houses.  Women love planning weddings and feathering their imaginary or real baby nursery nests. They love shoes and handbags and jeans that make their butts look good.  And pretty updos that don’t take all morning to create. Women are vain.  Women love to pin exercise and workout ideas. (No comment on the follow-through.)  Women love Christmas, Halloween, Fall and Easter decorations. Imagine how much traffic all those elf on a shelf list ideas have gotten and will continue to get!  Women love fun or educational ideas for their kids.  Women love ideas on what to feed their toddlers and pack in their kids lunches. They love photography tips. They love ideas on how to use their essential oils. If you need proof of that, check this out… I slipped this pretty little graphic into my “How to Buy Essential Oils” page and got 20,000+ repins in the first month!  No joke.autumn diffuser recipes copy.

 

There are MILLIONS of blog ideas that could go viral at any moment.  I encourage every blogger out there to climb aboard this Pinterest wave and ride it to the end, then figure out what the next wave will be.

Ultimately, there is no exact magic formula that will make your posts go viral on the internet, but hopefully some of these tips can work for you. Sometimes it’s just a matter of being in the right place at the right time with the right post. It’s certainly an exhilarating feeling to see your numbers climb to places you once thought were unreachable.  I hope that every blogger gets to experience it a few times in their career.  But when it does happen please promise you’ll head back over here and share your post in the comments.

Just don’t forget your aviator goggles, mmkay?


If you enjoyed this article, be sure to check out the Social Media webinar from March 12, 2013 where I discuss the NEW look of pinterest and the analytics it offers for your pins, the best types of pinnable branding and size for your photos, along with some good info on how to save valuable real estate inside your blog posts.

Post updated 11.2.2015

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Comments

  1. Thank you do much for this blog!!! Your picture inspired me to read now, pin later. I’ve been wanting to start a blog for a while but have had doubts because I thought, ” we’ll who would read it?”. Guess I never thought of this. Also, I’m a candle consultant and have been trying to get business to my site through pinterest and I know you said don’t pin for money-would you say that’s the same thing? I’m not really finding much luck as far as traffic to my site.
    Thank you again, your new follower…. 🙂

  2. Hey dear! Excellent advice and I just actually read the WHOLE THING in one sitting….AND will pin now! 🙂

    My website: http://www.TitusTwoFriends.blogspot.com is more of the relationshippy stuff, and I’m working on making it more Pinteresting. What works best for “adding text” to photos? Any suggestions?

    Keep up the good work–you have a nice writing style (very engaging and informative). And CLEAN (spelling, grammar, etc)–my red pen didn’t twitch even once!!! Whoohooo!

    Deb in West Virginia <

    • If you’re looking for an easy and FREE way to add text to photos, try photoscape. I use it to add text, blur out children’s faces (I’m a teacher,) and individually edit photos. It also has a great “batch editor” feature which allows me to easily add a watermark logo and detailed photo name to all photos with one click. It works for me! http://www.photoscape.org/ps/main/index.php

  3. The best tips ever! Thanks so much! I just have had some difficulty in pulling up that Pinterest tracking page. Maybe It’s user error and I need some lessons in Geekery too! Keep up the good work, you have inspired me so much!

  4. Seriously great information here – Just two questions that I think would make this post a comprehensive resource:
    1. How big should you make your photos?
    2. When is the best date / time to pin on pinterest?
    Blog on chica – can’t wait to read more!

  5. Just started blogging this week. I only have two articles, one introducing myself and the 2nd to promote my new business. I’ve been pinning for about 6 months. I’ve been reading tons of blogging ideas, it’s hard!!! Did you have a lot of computer knowledge when you started this? I thought I was pretty computer savvy, but it’s way more tough to figure out than I thought. Anyway, very interesting blog. Keep up the good work!

  6. I recently discovered your site via pinterest on that wall stripe post no less. That post is what brought me back today cause I’m in the mood for some serious striping. After reading this post, I believe, my new friend, I am here to stay. You have a heart of gold. Thank you for not pining just for money. Thank you for organizing such brilliant information for us newbie bloggers. .. and thank you for all the awesome DIY ideas – can’t wait to dig into your archives!! Your talents and heart are appreciated!
    xo – tami

  7. Wonderfully helpful info–thanks for sharing all of your insights! It is very appreciated 🙂

  8. Beth- I must admit that when I did a skim over of your article I thought I was going to get the same pinterest marketing rehash I have seen all across the web. Thank you for disappointing me! I am quite glad I read your post to the end.

    One thing I would add to your “Get social on Pinterest tip,” and that will make your life a lot easier, is to use PinAlerts.com. This is a free tool that automates checking the Pinterest source page and sends you an alert when you have a new pin. In your case I recommend receiving a daily digest of your pins, so you are not overloaded with alerts =).

    I fully disclose that I am a co-founder of this site, but it will still save you a lot of time! Keep up the great work and pics! ~Paul

    • Beth at Unskinny Boppy says:

      Thanks so much for commenting, Paul! I’ll check out PinAlerts and see what it’s about.

      • Beth- I thought I would let you know that your comments cannot be read on the iPhone or iPad. I’m emailed all the new comments on this article, and I read all of them. However, any time I try to do it on my ipad or iphone your site won’t allow it. I am a heavy user of mobile devices, so I may be an outlier. Yet, I thought I would let you know. ~Paul

        • Beth@Unskinny Boppy says:

          Thanks for letting me know. I’m not sure what is causing this, but I’ll mention it to my website designer. I can see the comments from my iphone, but I haven’t checked from my ipad. I wish I knew how to help!

          PS- I’m going to be part of a Google Hangout on March 12th discussing how to use Pinterest to it’s fullest potential. I will share the link once I have more information, but I’d love for you to tune in!

    • Beth at Unskinny Boppy says:

      Ah, I just realize that I follow your Pinterest for Business boards! 🙂 Great site!

      • If you are following us then you saw this post under our Pinterest Marketing board =). You will have to let us know if there is anything more we should cover.

        I know you get pitched all the time, but it would be great if I could convince you on doing a review for PinAlerts.com. There are a lot of people who would benefit from PinAlerts, but getting above the noise on Pinterest is difficult to do.

        If you are interested let me know! Again, thanks for your valuable insights on Pinterest!

  9. Beth, thanks for the great insights and the link to the Birmingham Blogging Academy!

  10. Wow. Such incredible information you’ve shared. Thank you so so so much! I’ll be looking at blogging/Pinterest in a whole new way.

  11. Thanks Beth,

    You are Appreciated So Very Much. I’m Fun
    of Viral Marketing and Pinterest puts the Icing
    on the Cake for the Spread of a High Quality
    Content Marketing Message, as I Now
    Understand it even better reading Your Post.
    Thanks Again for spending the time to
    share Your Thoughts. I’ve already
    Re-Pinned Your (PIN) Message with an
    Awesome Image that Introduces some
    Real Advantages in life’s Journey…Peace!

  12. ok, i haven’t read all the comments and replies, but i have a question – one of the times pinterest changed format several months ago, the amount of people i had repinning my things dropped significantly. i always pin the things i blog about into my blog board and i used to get lots of repins on them and was slowly building up traffic {i’m a newbie}. now, the only people that repin things i pinned are people that are following me on pinterest. it’s like no one else can see them unless they’re following me. and if i search the pinterest.source/yourdomainnamehere.com thing, NOTHING i’ve pinned, anyone following me has pinned, or anything that was pinned before this change happened, shows up. do you know why that is?

  13. Beth, That was very informative and helpful, thank you. I have to say, as a new gal on Pinterest (only 2 mos under my belt), I am fascinated. I am looking to start my blog, and need tips and help….ugh, as I am more creative than technical. I am a mom, jewelry maker, but would like to express my other kooky antics, that keep the creative juices flowing, in revamping my Newport Beach condo. Any tips on starting my Blog…… ? p. s. That simple xmas pic truly is adorable!! Shari

  14. YES this: ““Pinterestizing” photos by placing text labels on them is so common now that sometimes it’s refreshing to pin pretty word-free images that don’t smack of an advertising campaign.”

    I have become so burnt out lately with Pinterest being nothing but photos with “must-read” title texts screaming across them. They depress me, as they seem like headlines that say, “I’m only in this for the money” and make it obvious that the blogger wrote the post specifically to get pins and lure traffic, not for any of those old fashioned motives of the old days like helping people out, making connections and other corny stuff.

    I never click on them or pin them, just because I’m kind of snarky that way. 😉

    Great post, and I love your writing style.

  15. Great post Beth! I have seen that picture of your son many times 😉 I have a post that has gone a little viral myself and it’s so funny/awesome how it just keeps going and going! Too bad it”s an image I didn’t watermark. This was a very informative post Thanks!

  16. Hello my dear Beth – your wonderful post here has gone viral, hasn’t it? I’m spreading it around a little more today by linking it to my great blogging tips and advice post too!

  17. This is a pretty good post and does help with the pinning/blogging connection. I’m in a weird position because I have bazillions of followers on pinterest, but my blog is still really small. I’m pretty sure that’s because I’m mostly an art and creativity blogger and art is just not the most popular topic on pinterest. Whenever I pin about food and crafts, I get much more traffic. I need to take some of your hints on the technical stuff.

    You mentioned that some people don’t know why they got so popular… I know why I got so popular. It’s the pinterest folks. They liked my boards in the beginning and made me a tastemaker. Then, when they got rid of the tastemakers (I wish they’d bring it back) they made me an automatic follow for new pinners. Then when there was some conflict over the content of my artsy boards and political opinions and I got into trouble with flags, they took me off the automatic follows and I slowly lost about a quarter million followers, leaving me about 400k. Now I’m back on the automatic follows, but only for my “art and paint” board, and my followers are almost up to a million (!) It makes me a little nervous, knowing how much trouble I got into when people who didn’t choose me were made to follow me, but so far, no problems.

    It’s kind of weird being famous on pinterest. I’ve had some people in real life recognize me. Anyway, let’s see what happens when I pin your post. 🙂

  18. This is some really good info and tips. I’m excited to try them when I get my site running. And I have to say you are very witty! Thank you for sharing!

  19. How do I find creative collaborative pin boards to join? Thanks for the info!

  20. Thanks for sharing all of your great tips. Pinterest is absolutely amazing and I am trying to fully utilize it. Thanks again – Have a wonderful week 🙂

  21. Damn fine post! I kept having to come back to it as there was SO much information in it, and I’d started reading it in the middle of a hectic breakfast time on the farm!
    Thank you!
    Janie x
    PS I shall go repin in honour of a good viral explosion 🙂

  22. That “How I Organized My Entire Life” photo is total copyright infringement, and I don’t think anyone should be encouraged to take someone else’s work or photo & use it to get traffic or pins.
    I’ve seen that image on pinterest, only to find it a stolen photo used as a ploy.. I was bummed to see it here.

  23. This is fantastic, and exactly what I’ve been looking for. I’m taking notes and preparing to implement your suggestions right.now. <3 do you mind if I share your post on my blog?

  24. Thank you for this. I have an entirely new outlook on the images I pin and post on my blog. You have inspired me to make changes and be more conscious of my pictures, instead of just focusing on content.

  25. Loved this article. I skimmed it and then freaked out because you know Rachel here in Bham and I do too…craziness! Love how small the blogging world can be sometimes. I had the same type experience as you with a post going wild…my chicken & spinach pasta bake and the hits just keep on coming…love it! There’s still room to improve though, thanks for sharing and I’d love for you to come follow along with my boards on Pinterest here: http://pinterest.com/hmbrown1/

  26. You are SO WISE!. I joined a community bord & I try to look at ALL the people who pin to it. Thats how I found you thru someone elses repin to a blogging board. I think I have beautiful boards, I make lovely jewelry & pin some to MY STYLES bd. I started blogging- http://Blog.BeadZbyRoz.com where I share my story of my transformation into beading. How do I post my blog to Pinterest? What advice can you give me? I want to go viral. I want to inspire others that it is NOT too late to start again. I’m 73 & doing all this social media stuff & I was a technophob. I’ll do whatever you say! Thanks

  27. You said: “Every time my blog stats spiked I imagined a sheep pin-ball bouncing around and racking up thousands of points along the way.” That does sound a little eccentric, but is really just a manifestation of an active and highly creative mind, in my view. I enjoyed your boog very much.

    I love Pinterest. Browsing pinboards is such a fun way to discover new things and get inspiration from people who share my interests. It is really great news that even those without an invite can just sign-up for Pinterest now. I didn’t get an invite, but I just applied to register and Pinterest sent me an invitation a couple of days later. So, it wasn’t hard to get an account.

    Do you like pets? If so try my site: http://www.mypetpins.com for some animal images to pin.

  28. So much information….will re-read and pin it! Thanks for sharing your knowledge. feel the hugs wherever you are!! xo

  29. Great tips, Beth, and thanks for the links.

  30. Great post and helpful info – thanks so much Beth!

  31. hey beth! i love all these posts of urs! such amazing, creative and fun information!
    plus i feel like repining everything from ur diy boards on pinterest! Fabulous fabulous work and incredible ideas. i gotta visit this site more often now. U got one more fan now! 😀

  32. What great information!! I have a question for you — where do you learn to make your buttons? Trying to learn all of this bloggy stuff. It’s time to get serious 😉 BTW — LOVE the tree photo. How sweet!! No wonder it went viral.

  33. I’m getting my feather duster out now- ready to go over the archives. Excellent advice!

  34. WOW – Well, it totally worked on me, and I, like others here, feel jaded by all the “Pin me Now!” images in my feed. But I popped over here and read the entire post – TWICE. To me, this just illustrates a main point – write and post pinnable (quality) content! You have a great writing style, and this is just full of information. And now I will subscribe to your feed to see what other jewels of wisdom you have! Bravo on this one! 🙂

  35. Very helpful info. Thanks!!

  36. ” . . . all those bored women perusing Pinterest” (Hilarious).
    Great post. Thank you!

  37. Great info. Thanks for the detailed info on pinterest. Not a lot out there to read in regards to this side of Pinterest.

  38. Hi there! I’m relatively new to the blogging community, and was forwarded this email by my friend Angela at http://lipglossbreak.com. All I can say is….WOW! I have so much to think about. I had no idea that these tools existed (or, better yet, that the very people who get millions of pins would actually TELL US HOW TO DO THAT TOO!) This is really incredible.

    Thank you so much, for your lovely post and blog!

    Best,
    Amy

  39. Howdy! Do you know if they make any plugins to safeguard against
    hackers? I’m kinda paranoid about losing everything I’ve worked hard on.
    Any recommendations?

  40. Great post – one of the best (if not THE best) I’ve read on this topic. I’m going to employ some of these suggestions and hope that I can do it as well as you do. I love to write and have two blogs, but I seem to be suffering from the infamous writer’s block right now. I think you’ve sparked my enthusiasm, and I’ve even thought of some topics! Thank you for the inspiration!

  41. just found you through that christmas tree pic on pinterest. the pic that we all try to achieve every year. your blog is great. having a great time wandering around reading your articles. just subscribed to you.
    i just started a children’s fashion blog a few months ago and having a community of people like you willing to share tips is great!
    thanks
    C

  42. Great info! Allows me to research before restarting my blog! 🙂 Thank you and I look forward to more along these same lines!!!

  43. Loved this post! Boy do I need some help because my pins aren’t getting pinned all that often. Any tips you could offer. Now that I’m retired from my full-time job I hope to be able to blog more often. I blog for the fun of it my blog isn’t monetized. If it was, I might make enough money to buy a starbucks chai latte once a week!

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  1. […] Or in this case, the power of the pin. If you aren’t familiar with Pinterest yet, check out this post, and you’ll see how it can drive traffic to a website like no one’s […]

  2. […] up that she is very inclusive in group boards. Unskinny Boppy talks about Zina in her post on How to Go Viral on Pinterest. But to say, “Just add a bunch of contibutors” is to sell Zina’s boards short. I […]

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  4. […] Hometalk Ambassadors who happen to be pretty outstanding ladies as well!   I wrote my post on How to Go Viral On Pinterest especially for the Blogtalk group.  There have been webinars and Google Hangouts and get-togethers […]

  5. […] site. – Unskinny Boppy offers a comprehensive post on how to use the platform to go viral as well as other helpful tips. – AdviceMedia offer a brief list on how to make your website go viral on […]

  6. […] Beth from Unskinny Boppy knows a thing or two about going viral on Pinterest and she shares with you a comprehensive summary of tips to grow your blog using Pinterest.  Having a post “go viral” is something every blogger hopes to achieve, and these pointers will help you make the most of your blog entries to get the best results. Click here to read all of Beth’s tips. Share this:EmailPinterestFacebookTwitterGoogle +1 Filed Under: Pinterest […]

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